THA JUICE JOINT - OUR MISSION
- twenty7mag
- Dec 29, 2023
- 2 min read
WHAT WE DO
The27Brand is a platform created for and by a community of creative revolutionaries looking to be the change they wish to see in the world… especially the Music Industry.
We produce live music events & experiences, and represent musicians, singers, & songwriters. The atmospheres created at our events are truly one of a kind.
Tha Juice Joint is the most inspiring live improv open mic experience you will ever have. There is a seamless flow of the jam where the instruments, mics, and stage are open for all who want to share their gifts in a night of feel-good music. It’s a safe haven for people to express themselves and simultaneously feed the souls of music lovers, creatives, and artists alike. This is a safe space for legends and beginners to share a stage and create together!
No two shows are ever the same as you never really know what or who to expect. Every art form and genre of music is welcomed and appreciated.
Tha Juice Joint was established in Los Angeles Feb 7th 2014. What made it an instant success was that the experience and the vibe was like no other live music event in the world…especially LA.
What sets The Juice Joint apart, is that it fosters an undeniable sense of "Family" aka Southern Hospitality, community, openness, and welcomeness. There is a lack of ego, so beginners feel inspired and safe in a room full of pros, and every attendee leaves blown away... not only by the talent in the room, but also by the energy and sense of appreciation all these different people at all their different levels of their careers and skill sets have for one another.
OUR MISSION IS TO CONTINUE PROVIDING AN OUTLET FOR FREE EXPRESSION, A PLATFORM THAT ORGANICALLY CREATES OPPORTUNITIES FOR THE MEMBERS OF THE COMMUNITY, AND TO BECOME A WELL OF RESOURCES FOR CREATIVES TO LEARN, COLLABORATE, AND THRIVE.
Healing through Expression… creativity…. Art… community… and music!
A HEALED COMMUNITY YEILDS TO A CREATIVE COMMUNITY ...AND A CREATIVE COMMUNITY IS A THRIVING COMMUNITY.
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